No one gets better without a coach, and that goes for law firms and businesses as well as athletes. In addition to being coaches themselves, the founders of Brain Trust Legal, Rob Levine and Darryl Isaacs, have spent many years working with coaches of their own from many industries to build successful law firms.
Many lawyers don’t recognize their own blind spots, and they don’t have a clear understanding of their weaknesses. This won’t necessarily stop an attorney from running a firm, but it does stop them from reaching their full potential to grow a larger and more successful firm. Every great leader understands that good ideas come from openness, and good entrepreneurs know that a business thrives on continuous growth and forward momentum. Openness and growth are two of the key factors that BTL coaching can help you achieve.
Most attorneys will quickly admit that their days as a business owner are often filled with the kinds of tasks that keep a business running but don’t always help a business grow. Everything from client interactions to the daily practice of the law to things as simple as responding to correspondence. The problem is that many of those things get in the way of law firm owners having the time and focus to work ON their firms rather than IN their firms.
The job of any good coach is to help every team member play their position well. A law firm owner may be financially responsible for their team, but that doesn’t mean they always have the perspective and experience to transform that responsibility into guaranteed success. That’s where BTL Coaching comes in. With 55+ years of combined law firm ownership between the two founders, Brain Trust Legal has witnessed, confronted, and solved nearly every issue a law firm can struggle through.
Instead of continuing to put out daily fires and never turn your focus to the long-term plans that will turn your law firm into a truly successful business, BTL Coaching provides the big picture vision and the guiding principles that allow you to start turning the law firm you have into the law firm you actually want.
Depending on the level of involvement desired, BTL provides either one-on-one or group-based coaching built around a tested framework of macro to micro focus. Before any changes are implemented, it’s important to do a self-evaluation and a firm evaluation, taking stock and defining exactly what kind of firm you want and what level of involvement you want to have with it on a daily basis.
Some law firm owners want a large firm across multiple states and practice areas, one that grows to become a national brand. Others want to create a boutique firm focused on only certain key clients and providing unparalleled service and attention. No matter the vision, it’s important to have that in place first.
Once that vision is established, coaching provides you the questions you need to answer, the processes you need in place, and the methods and technologies that will deliver that vision for you.
It may seem bold to claim any law firm that signs up for BTL coaching and follows the coaching program can double their cases and their revenue, but we stand by that for two reasons. The first reason is our system, which is designed around consistent implementation of incremental improvement.
Incremental improvement is the key to manageable growth. Every process can be improved, even by a little bit. Our coaching doesn’t demand magical transformation overnight, but improvement in your marketing, intake, and other departments in small degrees leads to exponential growth. If every department improves by even 1%, then your entire firm is better by 6-9%.
The second reason is because our system works through reliable accountability. There are plenty of places who could provide ideas for growth and case acquisition, and you’ve probably worked with a few of them. What many don’t provide is the necessary follow-up and accountability to put those plans into action. We help formulate winning strategies, but we also help put them into action and we remain vigilant in interactions with our coaching members to make sure they’re focusing their energy on succeeding as well.
People who are great at execution and just need new ideas for improvement don’t belong in a coaching program; they can do very well attending industry events or even joining the BTL MasterMind program. Coaching is for talented and motivated law firm owners who have the vision for what they want but simply struggle with the details of implementing and executing on that vision. That’s where we come in, to help create that plan and grow your firm to exceed even the double revenue we claim.
If you’re ready to take your law firm to the next level, there’s no better time than now to get started.
The BTL coaching program is designed to help you execute your vision and structure your decision making. However, the most important decision is the first one, and that is one that only you can make. Your ideal law firm is ready to be built, you just have to say yes to getting started on that journey.
If you’d like to join the Brain Trust Legal coaching program, please click the link below to contact our team from anywhere nationwide, and a member of the BTL team will reach out to you to learn more and get you started on your journey of law firm growth and improvement.
