BTL’s founders, Darryl Isaacs and Rob Levine, have been working and learning together in the Brain Trust MasterMind group since 2015. However, they have both been benefiting from legal mastermind programs for over 15 years.
The reason Darryl and Rob formed the BTL MasterMind program is that no other single tactic or strategy has been as effective in growing and improving their law firms than participating in groups created by and attended by attorneys.
There are many legal coaching and motivational programs that use the term “Mastermind” in their name, but a true MasterMind is distinct in one important way: the people in the groups are both the teachers AND the students. There is a great deal that vendors, marketers, and coaching programs can teach attorneys, but they can never provide the primary value that a true MasterMind program does: the guarantee that everyone in the room understands what it’s like to be an attorney and all the challenges that come with it.
That uniting factor allows everyone involved to get the most from MasterMind events. The BTL MasterMind program is designed by attorneys and is attended by law firm owners and their teams. Everyone in the room has current day-to-day operational experience in a law firm.
Lawyers have busy schedules and a lot to accomplish in their day, so we strive to provide a MasterMind experience that works for the attorney and provides help and support in an easy and accessible way.
The elements that make up our BTL MasterMind program are:
Twice a year, each of our MasterMind groups gets together for an intensive 3-day event at a resort. Over the course of three days, members share their best practices, secrets for success, technological and operational innovations, and anything we’ve learned since the last in-person event that would be valuable to the group (positive and negative). We reserve time during the event for focused round table discussions and industry expert speakers. We also have group dinners where we share meals, drinks, and experiences.
To make sure attendees are engaged in participation and get the most from the events, we use AI technology to listen to the presentations and create summaries and breakdowns of all the information presented, so you have clear takeaways to share with your team when the event is over.
Once a month on a predetermined day and time, BTL MasterMind groups have a 60-minute video call which the attorneys and their teams are invited to attend. Every meeting session has a specific topic scheduled in advance so attorneys know which team members to bring to the call to share their experiences, questions, and expertise.
The sessions include a guided presentation for part of the time, followed by a discussion session to dig deeper into the topic. We also reserve time for open questions as well as news & industry updates.
For the time between in-person sessions and virtual meetings, the members keep in touch, share information, and ask questions through a dedicated email group. This is the way we follow up with suggestions and ideas from other attorneys, sharing our projects in development and getting real-time feedback.
This communication is key in keeping your team’s focus and motivation up in the days and weeks between the next meeting.
Our MasterMind group members are encouraged to be vulnerable and open about their wins, their losses, their challenges, and their processes. Because members are willing to share important numbers, statistics, and ideas, the BTL MasterMind groups have a policy that what is shared in the group stays within the group.
This allows attorneys to benefit not only from the great ideas other firms are using, but also to avoid the pitfalls. This two-part policy, of willingness to be open as well as dedication to the group’s privacy, is a central tenet of the program and what makes it the most valuable group your firm could join.
We understand the challenge of running a competitive legal business, which is why we vet our members to ensure that no one in any group has conflicts in the geographic area where they practice.
We keep our groups limited to 17 members, and we guarantee that no other member of our group is a potential competitor. We pride ourselves on openness and sharing, and making sure that our members are protected from competition is key to making that a reality.
If you’re ready to take your law firm to the next level, we would love to speak with you.
Because of our limited number of spaces per group, we screen potential candidates on their location and firm size. We don’t have room for everyone who wants to join, but we’re always expanding our number of groups and filling in open spaces.
If you’d like to be considered for membership in the BTL MasterMind program, please fill out the information below, and a member of our selection committee will be in touch with you about next steps.