Chris Vander Kaay’s journey to the world of legal marketing and management was an unusual one. He began his career as an author and screenwriter, writing three novels and several nonfiction books about filmmaking and storytelling. He wrote the script for the western film The Redemption of Henry Myers, which premiered on the Hallmark Movie Channel.
He was teaching scriptwriting and film as a professor at the University of Tampa when he was recruited by a legal marketer to join his team. They saw a unique opportunity to find an effective communicator and storyteller and teach them the technical aspects of legal marketing. After several years working at well-known marketing agencies like Social Firestarter and SMB Team, he met Darryl Isaacs.
The two of them immediately recognized that they made a good team, with Darryl an instinctively good marketer and law firm owner, and Chris able to use his skills as a writer and communicator to translate that success into clear instructions and processes for other attorneys. Chris joined the Brain Trust Legal team in early 2022, working with Darryl and the team to expand their MasterMind groups, execute two live in-person Brain Trust Summits, and co-write Darryl’s first book, Build Your Billion-Dollar Law Firm! I Did It, And You Can Too.
Chris’ experience in creative & copy writing, teaching college, and working with lawyers & legal marketing companies has positioned him as a unique and ideal expert in the field. He enjoys mentoring lawyers, consulting with law firms, and speaking at live events where he can make connections with others in the world of legal marketing and management.
